Is that information helping the customer, and driving decisions?.How is that information presented back to the user?.How does the application help the user catalog their information?.What is the flow of users through our site?.Regardless of what task is being accomplished, here are some of the questions we ask when doing information architecture: When a designer sketches a top level menu to help users understand where they are on a site, he is also practicing information architecture. When a content strategist begins separating content and dividing it into categories, she is practicing information architecture. Information architecture results in the creation of site maps, hierarchies, categorizations, navigation, and metadata. In other words, information architecture is the creation of a structure for a website, application, or other project, that allows us to understand where we are as users, and where the information we want is in relation to our position. Information architecture is about helping people understand their surroundings and find what they’re looking for, in the real world as well as online. The Information Architecture Institute is a non profit organization dedicated to furthering the field of information architecture. It is, however, a valuable and necessary field which crosses multiple roles. Unlike content strategy, which is accomplished by content strategists, or interaction design, which is accomplished by designers, information architect is very infrequently a job title. Information architecture is a more difficult field to define than many others.

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